“MicroEssentials and Aspire are considered foundational crop nutrition products in that they’re N, P and K-based, but they also allow for a more balanced crop nutrition plan,” says Kevin Kimm, Senior Director of Marketing at The Mosaic Company.
MicroEssentials® utilizes Fusion Technology™ to bring together two forms of sulfur: sulfate and elemental sulfur. Having those two forms allows for season-long sulfur availability to the crop.
With the rainy start to the 2013 growing season basically a complete polar opposite of the moisture-challenged conditions producers faced last season,
Many corn growers across the Corn Belt see the potential for growing 300-bushel-per-acre corn on the fields they farm…
In its efforts to share its expertise and build a peer community among growers and retailers, The Mosaic Company launched three new social media sites for those seeking to grow their crop nutrition and micronutrient knowledge.
The Mosaic Company Launches MicroEssentials ® Social Media Sites to Discuss the Value of Fertilizer Technology
With one in ten North American farmers applying MicroEssentials premium fertilizer to their farm fields, Mosaic recognized a customer need for social and mobile communication about micronutrients. The MicroEssentials Facebook, Twitter and YouTube sites will promote timely industry news, fertilizer technology information and agronomy advice.
“Mosaic wants to help retailers and farmers more easily discuss and exchange ideas about balanced crop nutrition and high-yield cropping systems,” said Kevin Kimm, Senior Director of Marketing and Agronomy at The Mosaic Company. “The MicroEssentials social sites will not only help our commercial and agronomy teams provide research updates, discuss trends and answer questions but they will also help us learn from farmers and our retail partners, ultimately advancing the crop nutrition industry.”
MicroEssentials with patented Fusion ™ technology combines nitrogen, phosphorus, sulfur and zinc into one uniquely formulated, nutritionally balanced granule—creating a single source for balanced crop nutrition.
Connect on social media to join the discussion and share ideas at:
For more information on the MicroEssentials product portfolio and to find a MicroEssentials retailer near you, visit MicroEssentials.com.
©2014 The Mosaic Company. All rights reserved. Fusion is a trademark and MicroEssentials is a registered trademark of The Mosaic Company.
As farmers and retailers are looking to the details to improve crop production, the awareness of micronutrients and their role in maximizing yields is increasing, proving to farmers their importance and added value.
The Mosaic Company’s MicroEssentials.com unveiled a mobile site for it’s premium fertilizer, MicroEssentials®, giving farmers another digital tool to utilize from their tablets and smartphones.
MicroEssentials® Goes Mobile
PLYMOUTH, Minn. (June 4, 2013) — The Mosaic
Company has released another digital tool for farmers to gather important information that can help to increase
efficiency and generate higher yields.
Recognizing the fact that farmers are increasingly using tablets and smartphones to increase production, The Mosaic Company responded by recently unveiling a mobile site for its premium fertilizer, MicroEssentials®.
The new mobile site for MicroEssentials will provide its customers with a more efficient and convenient user experience, particularly as retailers strive to better serve growers in their own fields and offices.
“There’s a perception that the agriculture industry as a whole isn’t very modern with its technology,” says Kevin Kimm, Senior Director of Marketing and Agronomy at The Mosaic Company. “What we’ve found is that smartphones and tablets are quickly becoming indispensable tools our customers use to make important decisions. It’s essential that we continue to adapt our services to best serve them.”
MicroEssentials.com site analytics confirm increasing use of mobile platforms. In certain months, mobile visits consist of more than 40 percent of the website traffic, and the average number of mobile visits year-round is increasing consistently.
Now, when mobile users visit MicroEssentials.com, their device (phone or tablet) will be detected, and they will automatically be sent to the new mobile site. Once there, users will find a more convenient place to learn about MicroEssentials, the patented Fusion™ technology powering the next generation of fertilizer, details on the MicroEssentials product portfolio and a dealer locator to find the nearest retailer that sells MicroEssentials.
All this information is made easier to find with a simplified navigation structure that is more conducive to mobile devices, improving the efficiency of site visits by mobile users. By eliminating large, high-resolution images, the mobile site will load more quickly on mobile networks.
Furthermore, the mobile sites allow The Mosaic Company to utilize features exclusive to mobile platforms, such as GPS detection (for the Dealer Locator feature) and YouTube mobile functionality for MicroEssentials animations and commercials.
“This mobile site will give visitors to MicroEssentials.com the user experience and the ease they want and expect from a forward-thinking company like The Mosaic Company,” says Kimm. “We’ve also now set the stage for more mobile marketing opportunities in the future, all directed toward continuously providing retailers and farmers with the latest crop nutrient products to push yields to the next level.”
To visit MicroEssentials’ new mobile site, visit www.MicroEssentials.com on your smartphone or tablet.
“We talk with farmers about balanced crop nutrition so that they understand that up to 60 percent of yield is attributable to a good balanced fertility plan,” says Dr. Kyle Freeman, Senior Director of New Product Development at The Mosaic Company.
Growers can’t afford to let much time pass between evaluating the current year’s harvest and diving into planning for the next year. The Mosaic...
December 7, 2011
Fundamentals of Nutrient Stewardship Invaluable when Fertilizer Planning
For Immediate Release
For more information, please contact:
The fundamentals of nutrient stewardship invaluable when fertilizer planning
PLYMOUTH, Minn. (December 7, 2011) —
Growers can’t afford to let much time pass between evaluating the current year’s harvest and diving into
planning for the next year. The Mosaic Company encourages growers to keep in mind the fertilizer fundamentals while
considering innovative agronomic technology. The
4 R’s of Crop Fertility
are keys to profitability and sustainable nutrient stewardship in the coming year.
Simply put the 4 R’s stand for fertilizer from the right source, applied at the right rate, applied in the right time, at the right place. Fertilizer from the right source will deliver balanced crop nutrition, and farmers must carefully consider the ratio of nutrient elements applied to their soil.
Innovative products from Mosaic, such as MicroEssentials ® SZ™, were designed with these characteristics in mind. MicroEssentials applies a consistent balance of nutrients that enhance plant uptake, allowing plants to use nutrients more efficiently and achieve higher yields.
Ron Olson, Mosaic Eastern Region Senior Agronomist, points out that the 4 R’s deliver more than higher yields – they support the future of agriculture. “Often farmers are too modest about the good things they are doing for the environment,” says Olson. “Practicing and talking about the 4 R’s is a good way to engage in the conversation. If we look at the trend, it seems likely that we will see a growing interest in efficiency and sustainability, both by farmers and by consumers of farm products.”
Olson continues, “It’s important that agriculture show the regulators, our neighbors, and the world, that American farmers are being good environmental stewards with best management practices.”
Smart stewardship practices impact a grower’s bottom line, as well. According to the International Plant Nutrient Institute (IPNI), best management practices suggest that at least 40 percent of yield can be attributed to the 4 R’s. “Sustainable best management practices such as the 4 R’s certainly provide farmers with better yields and profits,” says Olson.
About The Mosaic Company
The Mosaic Company is the world's leading producer and marketer of concentrated phosphate and potash, two of the primary nutrients required to grow the food the world needs. Mosaic engages in every phase of crop nutrition development, from the mining of resources to the production of crop nutrients, feed and industrial products for customers around the globe.
“Compared with the wheat, corn and sugarcane of years past, today’s crops eat like 16-year-old boys,” says Rick McLellan, senior vice president at...
A Balanced Diet - For Crops
“Compared with the wheat, corn and sugarcane of years past, today’s crops eat like 16-year-old boys,” says Rick McLellan, senior vice president at The Mosaic Co. (NYSE: MOS). “They need constant feeding.”
Mosaic is helping satisfy their appetite. The company is one of the world’s largest producers of phosphates and potash, both key ingredients in fertilizer. It focused on that core commodities business until 2000, when it began developing phosphate-based animal feed and crop fertilizers. The addition of these premium products not only helps Mosaic support the ever-growing global demand for food — part of its core mission — but “differentiates us from more traditional competitors and provides great value for customers as they seek higher yields,” says President and CEO James Prokopanko.
What makes a better fertilizer? Typically, fertilizer is made up of a mix of nutrients, such as nitrogen, phosphorus, sulfur and zinc. But as anyone who has ever baked a cake knows, simply stirring those ingredients doesn’t guarantee that they’ll be distributed evenly. One part of a field, for example, could get a heavy dose of a nutrient while another part gets none. To address this problem, Mosaic developed MicroEssentials, which Farm Industry News named the most innovative fertilizer product of 2010. MicroEssentials, says McLellan, blends all of the ingredients into one perfectly composed granule, which results in more efficient distribution and creates a greater and higher-quality yield.
Gary Halvorson, general manager of CHS Ag Services, a Minnesota-based fertilizer distributor, says MicroEssentials SZ (one of five formulations that address different types of soil) has produced good responses in corn, sugar beets and spring wheat. In its own corn yield trials, Mosaic says, MicroEssentials produced between 2.7 and 7.7 more bushels per acre than competing fertilizers.
With sales escalating, Prokopanko says the company has invested $70 million to expand MicroEssentials production capacity to 2.5 million tons a year from 1.5 million tons. McLellan reports that Mosaic’s premium products represent 15 percent of its capacity this year, but he anticipates that the area will constitute 25 percent in the near future.
Mosaic also sees opportunity in emerging countries, which are racing to keep agricultural output on pace with their populations’ upward mobility. It is working with farmers and government officials in India on a MicroEssentials recipe that will work for local soil conditions and crops. This research serves not only a business purpose, says McLellan, but a worthy cause.
SOURCE: The Mosaic Company.
Online: NYSE Magazine.
Plymouth, MN…The Feed Ingredients Division of The Mosaic Company (NYSE: MOS) introduces Nexfos®, patented granulated feed-grade monodicalcium...
Nexfos® Feed-Grade Phosphate Introduced by The Mosaic Company
Plymouth, MN…The Feed Ingredients Division of The Mosaic Company (NYSE: MOS) introduces Nexfos ®, patented granulated feed-grade monodicalcium phosphate for use in animal and poultry feed.
“Nexfos is the first innovation in feed-grade phosphate in 40 years,” said Eddy Fontana, M.Sc. and Ph.D ., Regional Feed Sales Manager. “At Mosaic, we’ve taken a commodity – phosphorous – and added value to create an improved feed-grade phosphate.”
Positioned as a “next generation” feed-grade phosphate, Nexfos features increased efficiency, enhanced bioavailability and a higher sustainable concentration of phosphate.
The unique Nexfos formulation results in superior pelleting and physical qualities for ease of handling and uniform dispersion in mixed feeds and minerals. Commercial trials showed Nexfos enhanced throughput, reduced die wear and improved energy efficiency in the milling process.
“Nexfos also reduces purchasing, storing and handling costs when compared to other mineral supplements,” Fontana said. “This is because it provides higher density nutrient values.”
The Mosaic Company is one of the world's leading producers and marketers of concentrated phosphate and potash crop nutrients. Mosaic is a single-source provider of phosphate and potash fertilizers and feed ingredients for the global agriculture industry. More information on the company is available at www.mosaicco.com.
The Mosaic Company received the 2010 Plambeck Creative Excellence Award for its 60-second radio spot for K-Mag® PREMIUM fertilizer during the...
Mosaic Honored for Creative Excellence in Broadcasting
The Mosaic Company received the 2010 Plambeck Creative Excellence Award for its 60-second radio spot for K-Mag® PREMIUM fertilizer during the National Association of Farm Broadcasters' (NAFB) annual convention, held Nov. 10-12 in Kansas City, Mo.
"Named in honor of an NAFB past president and Hall of Fame member, the Plambeck Award for Creative Excellence recognizes the best radio commercials that air on NAFB stations and networks.
The radio spot featured the band Country Pete and the Plowmen singing the song "Field of Your Dreams" about higher yields in your fields and the benefits of K-Mag 3-in-1 fertilizer. To listen to the spot, go to the K-Mag.com website.
"The Field of Your Dreams spot was a creative way to bring the benefits of K-Mag to life, and help increase awareness among growers and momentum with retailers selling K-Mag," says Randy Groff, K-Mag marketing manager. "The spot served as the backbone for our integrated marketing campaign in Nebraska that targeted corn, soybean and alfalfa growers. We're excited about the recognition it received from NAFB."
The radio spot helped support retail partners in the area, who also received sales materials on K-Mag to use with their customers. All portions of the communications program encouraged growers to "Ask for K-Mag" in their blend from their retailer.
For more details on the spot or the K-Mag marketing campaign, contact Randy Groff at Randy.Groff@mosaicco.com or 763-577-2765.
About The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of concentrated phosphate and potash crop nutrients. Mosaic is a single-source provider of phosphates and potash fertilizers and feed ingredients for the global agriculture industry. More information on the company is available at www.mosaicco.com.
With crops in the bin and fall work nearly completed, growers are beginning to think seriously about 2011 crop input decisions. The ever-increasing...
New Online Crop Nutrition Guide Helps Growers Plan for 2011
For Immediate Release
New Online Crop Nutrition Guide Helps Growers Plan for 2011
The "2011 Balanced Crop Nutrition Guide" helps growers make fertilizer input decisions needed to increase yields and feed a growing global population.
PLYMOUTH, Minn. (November 29, 2010)— With crops in the bin and fall work nearly completed, growers are beginning to think seriously about 2011 crop input decisions. The ever-increasing world demand for feed, food, fuel and fiber will bring even greater challenges to increase yields.
To help growers make well-informed decisions on fertilizer inputs, The Mosaic Company has created a one-stop resource to provide the latest crop fertility research findings as well as a review of crop nutrition fundamentals. The “2011 Balanced Crop Nutrition Guide” is an easy-to-use online resource providing growers with science-based management information to use in planning for next season.
“Providing plants with adequate and properly balanced nutrition is fundamental to optimizing crop production and ultimately increasing yields,” says Dr. Dan Froehlich, agronomist with The Mosaic Company. “Many factors have influenced growers’ approach to crop nutrition in recent years. We believe information in the Guide will help growers better understand crop nutrition and make informed decisions as they plan their fertility programs for 2011.
“By better understanding crop needs and nutrient interactions, we hope growers will be better prepared to balance optimizing production, managing costs and practicing sound stewardship,” Froehlich adds.
The Guide also provides an up-to-date snapshot of soil fertility levels around the country, and what the potential impact of these levels is on crop yields. In addition, it includes new thinking from university researchers, crop nutrition best management practices from innovative growers, and facts about the latest advancements in fertilizer technology.
Research points out new hybrids require greater nutrition
One recent research project highlighted in the Guide involves the popular corn rootworm–resistant technology found in many corn hybrids. In 2010, 47 percent of U.S. corn acres were planted to stacked-trait, insect-resistant hybrids. Preliminary research results at the University of Illinois at Urbana-Champaign show the nutrient uptake of hybrids resistant to corn rootworm is significantly greater than their non-resistant counterparts.
“This research shows that plants with this new technology just won’t perform to their fullest potential if we’re not fertilizing them properly,” says Froehlich. “Growers need this type of information so they can get the most from their investment in seed technology.”
The Guide can be found on Back-to-Basics.net, where site visitors can view the digital publication, download or print articles, or order printed copies of the full Guide from The Mosaic Company. The Mosaic Company is committed to being a resource to the industry and helping growers achieve higher yields through balanced crop fertility.
Back-to-Basics.net was launched more than 10 years ago as an education effort to foster awareness and best practices in soil fertility management. To this day, The Mosaic Company regularly updates and maintains the content of the Back-to-Basics Web site with the latest agronomic information and research data, keeping it a relevant tool for growers looking to achieve profitable crop production through optimized soil fertility levels.
About The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of concentrated phosphate and potash crop nutrients. Mosaic is a single-source provider of phosphates and potash fertilizers and feed ingredients for the global agriculture industry. More information on the company is available at http://www.mosaicco.com/.
Mosaic Facility Tour: Expanded Opportunities Mosaic is betting on a bright future for agriculture by increasing the size of its Belle Plaine
Mosaic Facility Tour: Expanded Opportunities Mosaic is betting on a bright future for agriculture by increasing the size of its Belle Plaine potash operation.
October 6, 2010
By Eric Sfiligoj
While driving west from Regina, Saskatchewan, along Provincial Route 1 for 30 minutes or so, motorists will notice an impressive-looking facility looming off in the distance. This is the Mosaic Co.'s Belle Plaine potash processing facility, which sits on approximately 200 acres of land surrounded by some of the world's largest potash reserves. When it was first built in 1962, the facility represented the largest solution mining operation in the world, producing more than 800,000 short tons of potash per year. But today's Belle Plaine operation is much bigger than it was 48 years ago. Pulling into the facility, visitors will notice hundreds of steel girders being mounted, dozens of front-end loaders moving earth and more than 500 construction workers scurrying across the site. The plant is in the midst of a major expansion of its operations — an effort that sometimes confuses even seasoned Mosaic employees. "This parking lot wasn't here the last time I visited," says Sarah Fedorchuk, internal communications specialist, looking for a visitors parking place. "Things here in Belle Plaine are moving pretty fast." In reality, the speed of Belle Plaine's expansion is something of an optical illusion. According to Sam Farris, Belle Plaine expansion manager, potash mining developments at Mosaic tend to be planned out five to six years in advance as a general practice. "Right now, the Belle Plaine expansion is expected to involve three separate stages," says Farris. "We received the first stage approval in October 2007."
A Different World
Of course, the world of potash was in a much different place three years ago then it is today. At that time, the agricultural
and global economies were booming. Grain prices were at record highs, thanks in part to the growth of corn-based ethanol,
and growers were spending plenty of money on crop nutrients such as potash to keep their yields (and profits) high. But
as any agricultural follower knows, these good times all came to a screeching halt during late 2008. Grain prices fell
and financially-stung growers virtually halted crop nutrient application work for the remainder of the year. In 2009,
says Norm Beug, senior vice president, potash operations for Mosaic, conditions weren't much better for crop nutrient
suppliers. "There was a major pull-back in crop nutrient use last year," says Beug. "If I had to characterize how things
are for crop nutrients in 2010, I would say we are in recovery, but not fully recovered just yet." For example, as of
March 2010, U.S. potash inventories were reportedly 21% below their five-year average. Despite this fact — and persistent
fears that the general economy could experience a double-digit recession by year's end — Beug is confident that the future
for crop nutrients is bright. "Food demand is still on an upward trend line," he says. "The world's population continues
to grow, adding some 75 million people per year, and food consumption did not drop off — even during the height of the
recession. So from our perspective, the fundamentals of this business are still the same as they were." As proof of this
view, Beug says all an observer needs to do is look what's currently happening with potash demand. "Grain prices are
going up and this is typically the signal that growers need to make important input decisions," he says. "Also, China
hasn't upped its potash purchases just yet, but I think that's going to happen. By 2011, our industry should be back
to its normal growth trend line."
To service this expected demand, Mosaic is in the process of adding capacity to its Belle Plaine operation. As Peter Jackson,
general manager, operations at the facility, explains, potash solution mining is a production-intensive process. "In
solution mining, you drill bore holes down approximately one mile and pump hot water into the hole to form a cavity,"
says Jackson. "This creates a brine which is pumped out of the cavity through a second bore hole and processed in one
of two ways to remove the potash from other materials." In the first method of extraction, the brine is sent through
an evaporation and crystallization process to create the potash crystals from the mined solution. These then leave a
crystallizer and are de-watered. They then go to a dryer and compactor before being sent for storage in a warehouse.
In the second method, the brine is pumped into a cooling pond just outside the plant. Here, the materials are crystallized
naturally and the potash crystals are recovered using a dredge. For its first stage expansion, the Belle Plaine operation
has added a second drilling rig to make bore holes and is constructing an expanded water injection system to produce
the heated water at 1,000 psi the plant uses to inject into the mining cavities. There are also four new compactors and
a conveyor system for product transportation being built. "When we are done with this first stage of expansion, the Belle
Plaine plant will have significantly more potash production capacity then it currently does," says Farris. "We will be
going from producing 2.55 million short tons today to 3.5 million short tons by 2017."
The White Stuff
A key characteristic of Belle Plaine's potash is its color. Unlike traditional potash which is red because of iron impurities,
the plant's production process completely separates the potash crystals from the iron present in the ore body. This results
in potash that is white and contains 98% potassium chloride (compared with 95% for red potash). In 2010, Mosaic began
branding this white potash under the tradename Pegasus K62. "Because of its purity level, Pegasus K62 gives users an
estimated two more units of potassium per ton than other potash types," says Beug. "This represents a win-win for our
customers because it allows them to do more with less." For Belle Plaine's second stage of expansion, the plant hopes
to add to the crystallization process of its operations. "This would help grow our production capacity substantially,"
says Farris. "We would be moving from producing 3.5 million short tons of potash to approximately 5 million short tons
ARE your customers fertilizing like they did in the 1980s? If they are, they’ve likely wasted their time and money, particularly if they’re...
Growers with production questions about plant fertility needs, nutrient deficiency syndromes and overall plant nutrition may turn to a newly...
Innovative MicroEssentials® Advanced Nutrition Technology Improves P Uptake 10 to 30 Percent
PLYMOUTH, Minn. — Oct. 29, 2008 — With fertilizer prices at all time high, growers may be considering reducing input costs by cutting back on their crop fertility programs. Improving efficiency of those fertility programs may be a better approach to help optimize investment in seed genetics.
MicroEssentials ® is a new, advanced nutrition technology from The Mosaic Company that has been proven to improve phosphorus uptake of crops by 10 to 30 percent and enhance plants' utilization of other nutrients as well.
MicroEssentials combines the correct ratios of three critical nutrients - nitrogen, phosphorus and sulfur - into uniform granules. Delivering consistent distribution of all nutrients gives every plant a better shot at getting the essential nutrients it needs to produce the best results. Growers can also use less total secondary nutrients and micronutrients while still meeting the crop's needs.
"MicroEssentials works better than other fertilizers for several reasons. First, the granules are formed in a way that allows plants to absorb them more easily," explains Dan Froehlich, director of agronomy at Mosaic. "They also contain two types of sulfur, the sulfate form which is available immediately to the plants, and the elemental form which becomes available later in the growing season.
"In addition, there is a unique relationship between the sulfur and phosphorus that allows plants to take up 10 percent to 30 percent more phosphorus along with many other beneficial nutrients," Froehlich adds.
Soil nutrient levels lower than expected
Froehlich recommends starting every fertility program with a clear picture of current soil nutrient levels which means soil testing should be completed, particularly if this hasn't been done recently. Soil nutrient levels may be much lower than growers expect for a couple of reasons.
"Over the past three to four years, we've seen record high yields across the country. High crop output draws more nutrients out of the soil. In addition, previously low commodity prices meant many growers were already limiting P and K applications. Both of these factors means P and K levels are lower than would be expected," Froehlich explains. "If levels drop too low, the plants' nitrogen uptake efficiency decreases, and in turn, the return on investment in genetics and nitrogen are both jeopardized."
Soil tests, past yield reports, cost of production per acre, along with knowledge of the genetic potential of the chosen seed and the individual grower's yield goal are all pieces of the crop production puzzle. With that information in hand, successful decisions can be made on the appropriate investment in plant nutrition.
The MicroEssentials family of products includes three formulations, each appropriate for specific crop needs. It is a versatile product that works well as a starter, a direct application fertilizer or bulk blend ingredient. For more information visit www.microessentials.com or contact your local Mosaic marketing manager.
- # # # -
About The Mosaic Company
The Mosaic Company is one of the world's leading producers and marketers of concentrated phosphate and potash crop nutrients. Mosaic is a single source provider of phosphates and potash fertilizers and feed ingredients for the global agriculture industry. More information on the company is available at www.mosaicco.com .